ADVISORY FOCUS AREA
Sales Readiness, we build the business that achieves the right price
Sales readiness in three connected phases with one senior advisor, from the first review of the business to day one under new ownership.
The buyers you want to attract are already forming a picture of your business, long before you go to market
Professional investors complete hundreds of deals. Owner-managers complete one. That imbalance is real, and it shows in the sale price. Businesses that enter a sale process unprepared leave 15 to 30% of their value on the table. Not because the business isn't performing, but because it isn't positioned correctly. Foresynix closes that gap.
Sales readiness in three phases, one connected journey
PHASE I
Sales Readiness Assessment
A structured and independent assessment of your business across 28 criteria and 7 dimensions, benchmarked against what Nordic mid-market professional investors actually expect. Delivered in 4 to 8 weeks. The starting point for all sales readiness work.
- Sales Readiness Scorecard
- Value Driver Map
- Value Gap Assessment
- Strategic Narrative (first draft)
- Prioritised example with estimated valuation impact
PHASE II
Value Building
8 to 18 months of hands-on advisory, where we work closely with you and your leadership team to systematically close the value gaps identified in Phase I. Embedded in the business, with structured meetings on metrics, an action plan and quarterly updates to the strategic narrative.
Normalised EBITDA modelKPI and performance reportingDue diligence readiness checklistComplete documentationProfessionalisation of the organisationQuarterly updates to the strategic narrative
PHASE III
Ready for New Ownership
Most sale processes stop at signing. Foresynix stays through the transition and ensures leadership is ready for new ownership from day one. Activated 2 to 3 months before closing.
- 100-day plan
- Continuity plan
- Governance framework
- Board reporting model
- CEO coaching
- Post-closing follow-up
What sales readiness is worth, in numbers
A full advisory engagement from Phase I to III with Foresynix represents a total investment that is typically recouped 5 to 18 times over through a successful sale on the Nordic mid-market. For a business valued at DKK 100 to 300 million, the difference between an unprepared and a well-prepared sale is DKK 15 to 90 million. The advisory investment is a fraction of that.
TAKE THE FIRST STEP
The best time to start sales readiness is 1 to 2 years before a sale. The next best time is now.
Frequently Asked Questions
What does "factors costing value" mean?
These are the structural, commercial, or organisational weaknesses that cause professional investors to value your business lower than it should be, for example concentrated revenue, lacking documentation, or dependence on the owner personally.
Do I need to have decided to sell before contacting you?
No. Most of our clients start in Phase I (Sales Readiness Assessment) to get a clear picture before deciding on timing or process.
What are the three phases of Sales Readiness?
Fase I: Vurdering af salgsparathed. Fase II: Værdiopbygning. Fase III: Klar til nyt ejerskab.
Related guides
The 7 Most Costly Mistakes in a Business Sale
Avoid the mistakes that typically cost owner-managers value when selling their business
What a PE Fund Looks at in a Business Sale
Understand which factors professional investors actually assess before bidding on a business